Trade Sign

Trade Sign

An advertising sign with nine rectangular ceramic tiles

Each tile has printing to advertise a service; covered by glass; plain brass frame; wood backing; two holes, top and bottom, in back. Tiles are white with coloured lettering and images in red, black, blue, green and brown. Each sign from top to bottom: 1) "North American Transportation & Trading Co." with a "N.A.T. & T. CO." flag in top PR corner; 2) "Hutch's Livery Horses Bought & Sold" with drawing of cart and horse on bottom; 3) "Mendham The Live Jeweler;" 4) "H.L. LADD, DRUGGIST" with a red cross in the top PR corner 5) "O'Brien Brewing & Malting Co. Ltd.;" 6) "Fred C. Thompson Custom House Broker;" 7) "Barton Bros. Butchers Importers and Live Stock Dealers" withhead of a steer in bottom PL corner; 8) "L. M. Ead's Music Hall;" 9) "The H.A. Weld Co. Real Estate."

The sign advertises nine local businesses in operation during the Klondike Gold Rush years in Dawson City, Yukon. It would have hung in a shop or restaurant as a promotion tool. The nine businesses that were advertised were diverse including a jewelry maker and a real estate broker. The advertising sign board provides a glimpse at the types of services available in Dawson at this time.

The North American Transportation and Trading Company, operated a railway which served the Coal Creek coal mines. Hutch's Livery Horses was a horse renting and stabling outfit. O'Brien Brewing and Malting Company, the first Yukon brewery, was run by Thomas O'Brien in Lousetown, the townsite across the Yukon River from Dawson. The O'Brien brewery supplied most of the bars with their ales and malts. H.L Ladd was a well known druggist practicing in Dawson. He was listed among the 23 druggists that paid the $25.00 registration fee in the 1903 Territorial Year Book.

The most curious advertisement is for the L. M. Eads Music Hall. Lulu Mae Eads came to Dawson in 1900 and married Murray Eads the owner of the famous Floradora Music Hall. Lulu worked as a dance hall girl and managed much of the dance hall's affairs. The advertisement promotes a music hall in her name. It is unclear if such a music hall existed or if this was to promote the Floradora. Her husband, Murray Eads was a well respected businessman and member of Dawson society. He even managed to keep the dance hall open after fraternizing for money was outlawed by changing its name to The Alexander and keeping a lower profile. In 1907 when the police found the hall in violation of "fraternization", Lulu, not Murray was charged with the crime.


Dawson City Museum, Dawson City

Accession Number


rollover rollover